Merchandise

The Pokémon Company has announced a new merch collection starring Eevee and all its evolutions, which includes plushes, apparel, accessories, homegoods, and more with a vintage flair. The collection will arrive at Pokémon Centers in Japan on November 21st, and to the Pokémon Center Online on November 19th.

The Pokémon Company has announced a major addition to the Pokémon brand; PokéPark Kanto will be the first permanent outdoor attraction for the company. PokéPark Kanto will be opened as a section in the Yomimuriland amusement park, in the Tama Hills suburb of Tokyo. The park occupies 26,000 square feet and boasts interactive experiences, shops, stage shows, and two carnival rides.

The Pokémon Company is debuting a few kinds of new merchandise today, including a large addition to their National Pokédex metal charms and a collection of cards, envelopes, and other gifting supplies for Japanese New Year. Both collections will arrive at Pokémon Centers in Japan beginning November 15th and to the Pokémon Center Online on November 13th.

The Pokémon Center and skateboard artisan Bear Walker have dropped their latest collab: a shadowy Gengar skate deck perfect for Halloween. The new deck design comes with all the hardware needed to ride, and is available online now exclusively at the Pokémon Center websites serving the US and Canada.

The Pokémon Company is showing off their newest merchandise collection, called “Ten Pokémon, Ten Colors,” starring Pikachu and Ditto with different Natures. The collection includes home goods, stationery, and some plushes inspired by the way Nature influences a Pokémon’s personality. Ten Pokémon, Ten Colors will become available at Pokémon Centers in Japan beginning November 8th, and at the Pokémon Center Online on November 10th.

As announced earlier this year, Pokémon Astronomical Observatory will be coming to a variety of museums and cultural centers in Japan throughout the next year. The traveling astronomy exhibit is a collaboration between The National Astronomical Observatory of Japan (NAOJ) and The Pokémon Company, and aims to increase children’s interest in science. New details have been announced regarding the exhibit, including the traveling schedule and a collection of new merchandise to be sold at each location. The NAOJ states that the exhibit is designed to “spark children’s interest in space, strengthen the talent pool which studies science, and increase overall support for basic science.” Visitors to the exhibit will find a learning and entertainment experience with an emphasis on exploration and discovery, and featuring mysterious Pokémon. The exhibit centers on Pokémon that are somehow connected to space and astronomy, like Cosmog, Deoxys, Minior, and the program’s mascot, Starry Sky...

Mister Donut, Japan’s largest donut chain store, and The Pokémon Company are running their yearly promotion featuring new Pokémon-themed donuts and a little bit of merchandise to go with them. This is the eighth annual collab of this kind, and this year’s theme seems to be Pokémon disguising themselves as something else. Donuts and merch will be available at Mister Donut’s retail locations across Japan beginning November 5th, with no end date currently announced.

The Pokémon Company has announced some new merch today, including some additions to the Japan-exclusive Mocchirich plush line, and a collaboration with Japanese washi tape brand mt for peel-and-stick wallpaper designs. Both new items will arrive at Pokémon Centers in Japan beginning November 1st, and at the Pokémon Center Online on October 30th.

Following the Western Pokémon Centers’ recent holiday merch drop, The Pokémon Company is debuting this year’s holiday collection for Japan. “Pokémon Holiday Blessings” features plushes, cozy apparel, decor, and other home goods in a pastel Christmassy theme. The new collection will be available at Pokémon Centers across Japan beginning October 25th, and at the Pokémon Center Online beginning October 23rd.

The Pokémon Center has debuted their new collection for the 2025 holiday season, which is beach vacation-themed and includes tropical Pokémon like Exeggutor and Flamigo, as well as the usual wintery suspects like Delibird and Glaceon. The collection is available online now at the Pokémon Center websites serving the US, UK, Canada, Australia, and New Zealand, but has not rolled out at the recently soft-launched Pokémon Center Germany.

The Pokémon Company International has quietly launched Pokémon Center Germany, the first online store serving any part of mainland Europe. The website was soft-launched with no major announcement, and currently offers limited products for availability. Pokémon Center Germany notes that there may be technical issues occasionally, and that new product lines will continue to be added.

The Pokémon Company and streetwear brand Human Made are teaming up for the first time for an apparel collection featuring Pikachu and other symbols of the brand. The collection, featuring jackets, hoodies, and several special edition t-shirts, will be available beginning October 11th at Human Made stores in Japan and South Korea, and online at the Human Made website. The collection is shipping worldwide, but Human Made warns that customs and other import fees may apply, especially to US addresses.

The release of Pokémon: Legends Z-A is fast approaching, and Pokémon Centers in Japan are debuting lots of new merch to be released with the game. New releases will include apparel like that worn by the player characters Harmony and Paxton, souvenirs from Lumiose City, and plushes of the starters and of the newly revealed Eternal Flower form of Floette. All these items will be coming to Pokémon Centers across Japan and to the Pokémon Center Online on October 16th, the same day Legends: Z-A officially launches.

Frequent Pokémon collaborator Graniph is debuting a new collection of apparel featuring Ghost-type Pokémon like Gengar, Mimikyu, and Litwick. The drop will include adults’ and kids’ items, as well accessories like socks and hats. The collection will be available at Graniph stores in Japan and at Graniph’s website beginning October 7th.

The Pokémon Company has announced their newest collection of merchandise coming to Japan, which was illustrated by USGMEN, the same artist who designed and animated the Hoenn segment of the recently popular POKÉDANCE. The collection has an “escape” theme, featuring Pokémon making an escape or using a move that prevents escape in battle. The new merch will arrive at Pokémon Centers in Japan beginning October 4th, and to the Pokémon Center Online on October 2nd.

Pokémon will be opening a new Pop-Up Store early next year at the Natural History Museum in London, featuring a range of exclusive merchandise including various apparel and stationery items, and a brand-new exclusive plush.

Build-A-Bear announced earlier this month that Litten would be arriving soon to their lineup of Pokémon plushes, and starting today, it’s available exclusively online. The new Litten is available as a bundle, as most Pokémon Build-A-Bears are, which includes an orange onesie and a 5-in-1 sound chip with Litten sounds.

The Pokémon Company has announced a new merchandise line with a unique theme: Pokémon that can become invisible. The “Invisible to Me” collection features Pokémon that, through appearances in the anime or games, or through their Pokédex entries, are implied to be able to turn invisible. The new collection will arrive at Pokémon Centers across Japan beginning September 20th, and at the Pokémon Center Online September 18th.

Build-A-Bear Workshop announced in August that an extra large Gengar would be debuting soon, and the giant ghostly plush has finally arrived. The new Gengar is one of their Giant-Sized plushes, standing at 24 inches high, about twice as tall as other Pokémon Build-A-Bear plushes.

In addition to the major Pokéween 2025 merch drop in late August, The Pokémon Company International has debuted even more seasonal merch to the Pokémon Centers for the US, UK, and Canada. For the Pokémon Centers serving New Zealand and Australia, this is their first Pokéween collection available this year. Three new hoodies, two sweaters, and two t-shirts are available online at all the English-language Pokémon Centers, and Pokémon Centers US, UK, and Canada also get a matching set of stickers. All the new merch features a variety of cute Ghost-type pre-evolutions under the name "Ghostly & Charming."