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The Pokémon Company is once again collaborating with the NHK Symphony Orchestra, this time for a series of Pokémon-themed concerts to be performed across Japan. The tour offers four dates in four cities, beginning in August of this year. Performances will include musical selections from Pokémon games, including Pokémon Red and Green and the upcoming Pokémon Winds and Waves. Tickets are scheduled to go on sale in May..

The Pokémon Company has announced a new kind of Pokémon Center location, scheduled to open on April 9th in Yokohama. The new location is dubbed Pokémon Center Yokohama Satellite, and functions as a smaller branch to Yokohama’s regular Pokémon Center, which is located just a six minute walk away. This new satellite location will be in the Joinus shopping center, just outside the west exit of the Yokohama train station.

The Pokémon Company is debuting a new collection of merchandise drawing inspiration from a blooming field of flowers in spring. The collection stars Grass- and Bug-type Pokémon, especially Lurantis, Roserade, and Sunflora, and features plushes, homegoods, apparel, and more. This new floral collection will arrive at Pokémon Centers in Japan on March 21st, and to the Pokémon Center Online on March 19th.

The Pokémon Company is offering some sales data for the newly released Pokémon Pokopia, which had its worldwide release on March 5th. The company states that it sold more than 2.2 million units of Pokopia in its first four days, putting it on track to become one of the best-selling spin-off games in the Pokémon franchise.

The official X (formerly Twitter) account for the White House has shared a meme making use of the Pokémon Pokopia logo, to the chagrin of The Pokémon Company International (TPCi). The Tweet features Donald Trump’s infamous mantra, Make America Great Again, in the Pokopia title font. TPCi has responded with a statement firmly disassociating itself from the controversial administration. Sravanthi Dev, spokesperson for TPCi, said: We are aware of recent social content that includes imagery associated with our brand. We were not involved in its creation or distribution, and no permission was granted for the use of our intellectual property. Our mission is to bring the world together, and that mission is not affiliated with any political viewpoint or agenda. TPCi has previously had to distance itself from the Trump White House, when in September of last year the official Department of Homeland Security (DHS) X account posted a video with the “Gotta Catch ‘Em All” tagline...

Lots of new merchandise has been released in the lead up to the Pokémon franchise’s 30th anniversary, and this week saw even more announcements and debuts of Pokémon-themed goods. Frequent Pokémon partner Uniqlo is offering customizable Pokopia t-shirts at their locations in Japan, while Puma, another continuing collaborator, has announced their new Pikachu sneakers. Plus, Pokémon Centers worldwide have added plenty of plushes of Ditto posing as other Pokémon, available online now.

The Pokémon Company announced a new music player during its Pokémon Presents today which is designed to look like the original Game Boy. The system will play songs and sounds from Pokémon Red and Blue using 45 different cartridges. Also inspired by Red and Blue, Pokémon Centers worldwide are offering TCG accessories and apparel based on the games’ opening sequence, available online now.

The Pokémon Presents preview of Pokémon Pokopia has revealed some new details about the game, including some new characters and lots of new multiplayer functionality. Pokémon Pokopia is scheduled to release exclusively for the Nintendo Switch 2, worldwide on March 5th.

The big ticket item for this Pokémon Presents was the highly anticipated Generation X announcement, which came as the finale of the 25-minute video. Pokémon Winds and Waves Versions will be released exclusively for the Nintendo Switch 2, debuting simultaneously worldwide sometime in 2027. The Pokémon Presents revealed the player characters, first partner Pokémon trio, and more.

The Pokémon Company is once again teaming up with All Nippon Airways (ANA) for new Pokémon livery on three jets, all set to begin service in 2026. ANA began their partnership with the franchise all the way back in 1998 with their Pokémon Jet, so new liveries in celebration of Pokémon’s 30th anniversary are fitting. The actual livery designs are to be revealed in May 2026, and the jets are expected to begin service sequentially throughout the year.

The Pokémon Company has announced a partnership with Nippon Professional Baseball (NPB), Japan’s professional baseball league, in honor of the Pokémon franchise’s 30th anniversary. This collaboration will include Pokémon appearances at some of the league’s games, special merchandise sold exclusively at the stadiums, and events and challenges in Pokémon GO.

The Pokémon Company has officially debuted the first of its 30th anniversary merchandise coming to Pokémon Centers in Japan, which has a retro look focused on the first trio of first partner Pokémon, plus Pikachu. Pikachu will also feature as a few different plushes, some inspired by its retro 1996 appearance, and some special 30th anniversary editions. All these items will arrive at Pokémon Centers in Japan and at the Pokémon Center Online in the coming few weeks.

The Pokémon Company International has dropped their latest apparel collection on the Pokémon Center websites serving the US, UK, Canada, Australia, and New Zealand. The new collab with Amsterdam-based high fashion brand JimmyPaul features jackets, bags, hats, and more available online now.

Online resale platform eBay has announced their celebration of the Pokémon franchise’s upcoming 30th anniversary: a live online auction of Pokémon merchandise representing its 30 year history, called the "30/30 Collection.” eBay advertises that all the items up for auction, which will include cards, games, apparel, and other merchandise, will start bidding at their original retail prices.

With the upcoming Switch 2 release of Pokémon FireRed and LeafGreen, Nintendo has added the games’ soundtrack to Nintendo Music, a music streaming app available for smart devices. Another Pokémon addition to phones comes from Pokémon Center Singapore, who are giving out a phone wallpaper each day for the coming week, in celebration of the Pokémon franchise’s upcoming 30th anniversary.

One of many celebrations for the upcoming 30th anniversary of the Pokémon franchise, a light show will be projected on the side of the Tokyo Metropolitan Government Building No. 1, based on the Pokémon Trading Card Game. The light show will be debuting on March 20th of this year, with a special celebration featuring Pikachu as a guest for the first showing. This event is free for the public and is scheduled to continue throughout the year.

The Pokémon Company International (TPCi) has announced today that they will be acquiring Excell Brands, one of the largest distributors of trading card game products in the US. Excell Brands has been working with TPCi for several decades, and functions as a distributor for all the major trading card game brands, including Pokémon, Magic: The Gathering, Yu-Gi-Oh!, and One Piece.

After being the victim of a robbery for $100,000 USD worth of Pokémon cards, among other merchandise, owners of a Pokémon Trading Card Game shop in New York City have been asked to change their name and branding, which included Nintendo trademarks. The robbery, which occurred on January 14th of this year, apparently brought so much publicity to the shop that Nintendo took notice.

The release of Pokémon Pokopia is fast approaching, and the new cozy spin-off is getting its own collection of merchandise at Pokémon Centers in Japan. The collection features characters and environments from the game, including its humanoid Ditto player characters. The Pokopia merch collection will arrive at Pokémon Centers in Japan and at the Pokémon Center Online on March 5th, in conjunction with the game’s release.

The Pokémon Company is debuting a new collection of merchandise focused on Fighting-type Pokémon, starring favorite Fighting-types like Machamp, Croagunk, and Lucario. The “Training” collection includes plushes, stationery, and lots of apparel and accessories. New merch will arrive to Pokémon Centers in Japan on February 21st, and to the Pokémon Center Online on February 19th.