Colin Palmer - Vice President of Marketing - The Pokémon Company International said:Pikachu and Eevee are the perfect ambassadors to represent the fun and joy of Pokémon in this new balloon debuting during the brand’s 25th anniversary year. Pikachu remains an icon of the brand, and its annual appearance in the Macy’s Parade has been delighting fans and families for decades. The introduction of Eevee, known for its unique Evolution abilities, is the perfect Pokémon friend to join Pikachu and represent the brand as we look to the future and all of the fun and adventures which are yet to come.
This is the first time that another Pokémon will be taking to the skies to join Pikachu as a balloon, however it's not the first time other Pokémon have joined the Macy's Thanksgiving Day Parade. Back in 2010, Reshiram and Zekrom featured in the 2010 Parade as ground based floats ahead of the release of Pokémon Black & White the following year.
Jordan Dabby - Producer - Macy’s Thanksgiving Day Parade said:The Pokémon balloon has become a mainstay of the Macy’s Thanksgiving Day Parade and one which fans and families look forward to year after year. As Pikachu prepares to brighten the Parade route for the 21st consecutive year, we’d like to welcome Eevee to the Macy’s Parade as we look forward to them both delighting viewers for many years to come.